Diana Korean Market — also known locally as Diana Gifts & Groceries — is a mom-and-pop Korean grocery store in northwest Boise that attracts shoppers with its well-curated selection of Korean and Asian products packed into a modest, easy-to-shop space. Despite its smaller size compared with full-scale supermarkets, this market is praised for its exceptional variety of imported ingredients, snacks, and specialty items that are often harder to find in other local stores.
A standout draw at Diana Korean Market is its hand-made kimchi and other fermented products, with multiple reviews specifically calling out the fresh kimchi as a reason customers make repeat visits. Refrigerated cases also stock a range of chilled Korean side dishes (banchan) alongside sauces, pastes, and pantry staples essential for Korean-style home cooking.
Shelves carry a diverse mix of Korean snacks, imported beverages, and unique treats — from Korean sodas and teas to specialty candies and savory options. Many shoppers appreciate the welcoming, friendly service provided by the owners and staff, enhancing the neighborhood grocery experience and making Diana Korean Market a local favorite for both everyday items and specialty finds.