Seafood City Supermarket South San Francisco

Located in the heart of a vibrant Filipino community, Seafood City Supermarket on Callan Boulevard is frequently described by shoppers as a “home away from home” for its vast selection of traditional ingredients and lively, bustling atmosphere. Regulars often highlight the store’s massive scale and its ability to serve as a comprehensive cultural destination where one can find everything from hard-to-source regional snacks to daily fresh essentials. The produce department is a major draw, featuring colorful displays of tropical staples like calamansi, ube, green papayas, and various types of bok choy.

The store is especially well-regarded for its expansive seafood department, which is widely considered the focal point of the market. Customers appreciate the wide variety of whole fresh fish, crabs, and shrimp, often noting the convenience of the on-site cleaning and frying services. Additionally, the supermarket houses a popular food court and bakery section where shoppers can find freshly baked pandesal and traditional hot meals. While the parking lot can be notoriously busy on weekends, visitors find the comprehensive inventory of Filipino brands and imported goods makes it a consistent choice for both holiday celebrations and weekly grocery runs.